Project 06
This project was specifically designed for stores to promote Kohler's faucets during the second quarter, as the company had ambitious sales goals for this product category. Scroll down to view each tactic.
Here, we utilized one of the latest collections and photoshoots for in-store posters and handouts. We ensured the font sizes are legible without being too big.
In-Store Collateral
Email was a crucial component of every promotional campaign and one of the most effective way to deliver compelling narratives. During promotional periods, we sent multiple emails, including promotional emails with clear sale messaging and inspirational emails that focused on storytelling.
Promotional Emails are shown here usually in one single module form.
The Challanges
We always strive to showcase a variety of faucets style with different finishes to meet the marketing needs. However, it could be challenging to harmonize these elements within a cohesive overall look and feel of the email.
From paid to organic social media, we
collaborated closely with the social media tea
to incorporate data-driven insights. We carefully
selected images, ensuring proper cropping,
legible logos, and compelling copy. Each card
was designed to elevate the Kohler brand and
project a sense of luxury.
